With the realities of the global marketplace, today’s customers no
longer accept “one-size-fits-all” solutions. To meet such varied and
highly specific needs, Manitowoc is structured to fully meet the region-
and task-specific needs of a diverse clientele.
Manitowoc lattice boom crawler cranes, Potain tower cranes, Grove
mobile hydraulic cranes and National Crane telescoping cranes are
built, sold and serviced at multiple locations on five continents. For
maximum functionality and value, nearly all Manitowoc products are
engineered as modular base units, available with add-on components that
can be added to expand their role. Finally, each product has been
designed with features that meet the requirements of differing regions,
including international transportation regulations, operational
simplicity and efficient performance in even the most challenging
To get you in the field with the right equipment, Manitowoc
Finance gives you access to flexible, affordable financing you can use
to seize profitable new opportunities as they arise. And, once in the
field, Manitowoc’s Crane Care comprehensive service packages put expert
diagnosis and repair at your side. All work is performed by trained
local representatives who speak the native language and return your
equipment to profitable operation in less time.
In a world of “planned obsolescence,” Manitowoc cranes are
engineered to be a profitable part of your business for years to come.
In fact, our products last so long, we often find ourselves working with
customers still using the same equipment they bought from us 20, 30,
even 40 years ago, and we wouldn’t have it any other way.
The Power Of Global Reach
Located regionally throughout the world, Manitowoc is uniquely
positioned to meet the wide-ranging, ever-expanding needs of highly
diverse customer groups. With more than 4,200 manufacturing, sales and
service experts in three strategically located regions, Manitowoc Cranes
the only lifting company you’ll ever need.
Manitowoc has two of its largest manufacturing facilities in the
U.S.: the Manitowoc manufacturing facility in Wisconsin, where both
crawler crane and tower crane parts are produced and the Shady Grove
plant in Pennsylvania, where mobile cranes and boom trucks are built.
There are also regional offices in Mexico and Brazil, and the extensive
dealer network throughout the U.S. and Canada boasts coverage and
support unrivaled by any other crane manufacturer.
Through a combination of quality products and outstanding service and
support, Manitowoc has dominated the lifting market of the Americas
region for the last 50 years. The names Grove, Manitowoc Cranes and
National Crane have remained at the top of their market sectors in the
U.S., Canada and throughout Latin and South America.
The incorporation of Potain in 2001 saw an increase in sales of tower
cranes to the region. Today, the product range is a fast growing segment
of the business in the Americas.
Europe, Middle East, Africa Region (EMEA)
As one of the world’s most culturally and economically diverse
regions, EMEA calls for close attention to detail. Manitowoc Cranes
provides just that. Well-established local dealers with intimate market
knowledge are supported from the EMEA headquarters in Ecully, France and
manufacturing facilities in France, Germany, Italy and Portugal. There
are also numerous smaller regional offices to ensure this important
region receives the attention it warrants.
Top-slewing tower cranes and self-erecting tower cranes from
Potain remain the market leader in the region and Grove all-terrains
dominate the industry in a number of categories. Crawler cranes from
Manitowoc have recently rolled off the production lines in EMEA for the
first time, and a new sales and support structure ensures these products
have a bright future. New facilities and a new Manitowoc Crane Care
network complete the market-leading service and sales provision from
Long-standing relationships with many of the region’s largest
construction equipment dealers and major crane owning companies allow
Manitowoc to develop deep roots in the Asia-Pacific region. Though this
region has experienced economic highs and lows in recent years,
Manitowoc’s commitment has always remained constant. The reassurance
that comes from knowing backup and support is available, whatever the
situation, has helped win the hearts and minds of crane owners throughout
The company’s philosophy of building cranes suited to specific
regions has always applied in Asia-Pacific, but this philosophy was
taken a step further in recent years with the establishment of a
manufacturing facility in Zhangjiagang, China, that is fully owned by
Manitowoc. A complete restructuring of the sales and service network in
the region has seen the opening of dozens of new offices, putting the
company in a stronger position.