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News Release

Manitowoc launches new Looking Up website to replace print magazine


For almost two decades, Looking Up magazine has acted as a means to keep you informed of the latest news from Manitowoc, Potain, Grove and National Crane. We’ve shared stories about new cranes, new technologies, our expert dealer network, valued customers, global lifting trends, shifting socio-economics, and of course, the world’s most fantastic job sites.

Now, the time for taking the magazine online is upon us.

It is with great pleasure and excitement that we introduce Manitowoc’s new Looking Up website:

The website replaces the printed magazine and enables us to publish news about the company and the lifting world as it happens. No matter where you are in the world, Looking Up is accessible right from your phone or computer. It provides a better platform to publish digital content, such as videos and social media links, and the ability to publish a lot more stories and photos than ever before.

We hope you enjoy this new direction of Looking Up and we look forward to bringing you the best stories the lifting world has to offer.

About The Manitowoc Company, Inc.
The Manitowoc Company, Inc. (“Manitowoc”) was founded in 1902 and has over a 117-year tradition of providing high-quality products and support services that are tailored to customers’ needs. Its 2019 net sales were approximately $1.83 billion. Manitowoc is one of the world's leading providers of engineered lifting solutions. Through its wholly-owned subsidiaries, Manitowoc designs, manufactures, markets and supports comprehensive product lines of mobile telescopic cranes, tower cranes, lattice-boom crawler cranes, boom trucks and industrial cranes under the Grove, Potain, Manitowoc, National Crane, Shuttlelift and Manitowoc Crane Care brand names.
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