Kadow named marketing director for Latin America
3/1/10 Manitowoc, Wisconsin, U.S.A.
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Allen Kadow has been named director of marketing for Manitowoc in Latin America. In this role, he will report to Bruce Buchan, the newly appointed senior vice president of sales and marketing for the region.
Latin America is a key strategic market for Manitowoc as the company looks toward future growth.
Bruce Buchan said Kadow will be responsible for market analysis and development for all of Manitowoc’s brands in Latin America.
“Allen will develop and implement strategic marketing plans for cranes sales and will develop aggressive and creative marketing campaigns,” he said. “He will also work on our programs designed to strengthen brand awareness.”
Kadow will work closely with Manitowoc’s local regional sales and marketing staff.
Kadow joined Manitowoc in 2000, and began his career with the company as an inside sales representative. He most recently held the position of manager of product marketing and inside sales for Manitowoc crawler cranes in North America. He was responsible for providing product guide and sales presentation information to the crawler crane sales organization in North America. He also conducted market share analysis for the region.
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Allen Kadow
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About The Manitowoc Company, Inc.
The Manitowoc Company, Inc. is a multi-industry, capital goods manufacturer with over 100 manufacturing and service facilities in 27 countries. It is recognized as one of the world's largest providers of lifting equipment for the global construction industry, including lattice-boom cranes, tower cranes, mobile telescopic cranes, and boom trucks. Manitowoc also is one of the world's leading innovators and manufacturers of commercial foodservice equipment serving the ice, beverage, refrigeration,food prep, and cooking needs of restaurants, convenience stores, hotels, healthcare, and institutional applications.
