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 News Release
May 9, 2007
MCG opens new Middle East facility
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| The Middle East office will cover 20 countries including the Gulf region, the Arab Near East, Turkey and most central Asian republics. |
High Resolution Photograph
The Manitowoc Crane Group unveiled its new sales and service facility in
Dubai, United Arab Emirates at a special event for dealers and customers.
The new 1400 m2 facility in the Jebel Ali Free Zone area of Dubai houses sales
offices, a workshop, parts warehouse and also a training center.
David Semple, Manitowoc Crane Group Middle East sales director and general
manager, said the new building is a sign of the company's commitment in the
region.
"The operations here have quickly evolved from several 'one-man' outfits to
a central office with over 30 employees," he said. "By combining these
resources we are able to more effectively and efficiently serve our customers
throughout the region."
The Middle East office will cover 20 countries including the Gulf region, the
Arab Near East, Turkey and most central Asian republics. Having a one centrally
located Middle Eastern office gives MCG the ability and flexibility to tailor a
wide range of cranes to local requirements.
"MCG is a global company with a strong commitment to local presence,"
said Philippe Cohet, Manitowoc Crane Group's executive vice president of the
EMEA region. "We are consolidating our position to increase resources
available to customers. I believe our growth puts us in a position of strength
to tackle increasing demand and lead the way in this market." Manitowoc
Crane Group also hopes to expand its crawler crane business in the Middle East
and will run a crawler refurbishment program from the facility. This is part of
a longer term strategy to establish a Manitowoc crawler crane 'center of
excellence' for its EnCORE program. EnCORE is a program that gives dealers or
customers the most effective crane service. That could be through the supply of
new parts, or a remanufactured, repaired or rebuilt part for an existing
crane.
"The EnCORE program enables customers to extend the lifecycles of their
older machines," says Mike Bage, Manitowoc Crane CARE manager in the Middle
East. "Our objective is to remember all customers, and treat every request
with similar importance. There are some customers or markets that just don't
have the financial strength to invest in new machines, so used or refurbished
cranes will always be a requirement."
About The Manitowoc Company
The Manitowoc Company, Inc. is one of the world's largest providers of lifting equipment for the global construction industry, including lattice-boom cranes,tower cranes, mobile telescopic cranes, and boom trucks. As a leading manufacturer of ice-cube machines, ice/beverage dispensers, and commercial refrigeration equipment, the company offers the broadest line of cold-focused equipment for the foodservice industry. In addition, the company is a leading provider of shipbuilding, ship repair, and conversion services for government, military, and commercial customers throughout the U.S. maritime industry.
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