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News Release
January 8, 2007
Manitowoc Crane Group names new vice president of worldwide marketing
Manitowoc Crane Group has announced Robert M. Hund is joining its executive team as Vice President, Worldwide Marketing. Bob brings more than 18 years experience to the post and will be responsible for strategic planning, direction, and execution of marketing functions. He succeeds and will report to Larry Bryce, who was promoted in October to the new role of Vice President, Business Development for the Crane Group.
At Manitowoc Crane Group, Bob will work closely with the executive team, regional leadership, and sales and marketing teams to set and implement global market penetration efforts across all product lines. His focus will be on all aspects of marketing at the Crane Group, which include product marketing, marketing communications, and operational marketing. He will also be responsible for leading the global new product development team.
Bob comes to Manitowoc having spent the last 18 years at Caterpillar Inc. in a variety of roles. He began his career as a manufacturing and systems engineer and later transitioned to marketing working with construction and mining trucks. He served in international assignments for Caterpillar in Kuala Lumpur, Malaysia and Munich, Germany.
Bob’s duties also included a post as Six Sigma Division Champion for Caterpillar’s Mining and Construction Equipment Division, where he managed a team of Master Black Belts and was responsible to coach and mentor hundreds of Black Belts and Green Belts.
Most recently, Bob was the global Product Development Manager for motor graders, quarry and mining trucks, and earthmoving scrapers and created a team of internal and external people focused on design collaboration across the enterprise.
Bob has a Bachelors of Science Degree in Mechanical Engineering from Bradley University, a Masters of Science Degree in Industrial Engineering from Purdue University, and an MBA from Millikin University. He is married with two children and will be moving to the Manitowoc area.
About The Manitowoc Company
The Manitowoc Company, Inc. is one of the world's largest providers of lifting equipment for the global construction industry, including lattice-boom cranes,tower cranes, mobile telescopic cranes, and boom trucks. As a leading manufacturer of ice-cube machines, ice/beverage dispensers, and commercial refrigeration equipment, the company offers the broadest line of cold-focused equipment for the foodservice industry. In addition, the company is a leading provider of shipbuilding, ship repair, and conversion services for government, military, and commercial customers throughout the U.S. maritime industry.
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