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News Release
Jan. 29, 2007
MCG to focus on product innovation and customer benefits at bauma 2007
Manitowoc Crane Group will celebrate innovation at bauma 2007, and show how
recent company advancements are benefiting customers and moving the lifting
industry forward.
Philippe Cohet, executive vice president for
Manitowoc Crane Group in EMEA, said Bauma is about far more than just
showcasing new cranes.
“The key goal for us is to demonstrate what
our new cranes mean to our customers and their businesses,” he said. “MCG is
proud to be one of the most innovative companies in our industry. However,
this is not ‘innovation for innovation’s sake’. These cranes will help
customers work quicker, smarter, and in a more profitable way.
“Our
product development is driven by our desire to constantly improve customers’
return on investment. Whether that is through minimizing the cost of ownership
or maximizing productivity, it is a continuous initiative. At MCG it
incorporates a number of common features.”
Some of these
features are:
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Making cranes compact and easy to move for simple and quick access to sites
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Making cranes easier to erect and dismantle
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Ensuring easy access to replacement parts
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Designing user friendly operator and control systems
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Producing ergonomic cabs, so lifting operations are safer and more productive
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Maximizing reach and lift performance for better utilization
Examples of this product development process will be demonstrated at bauma
2007 by Grove mobile cranes, Manitowoc crawler cranes and Potain tower cranes.
Each brand will have something new on display. There will also be a major
presence from Manitowoc Crane CARE, the customer service brand, and
CraneCREDIT, which provides equipment financing. In addition, visitors may
visit the MCG company store where they can buy a range of branded goods.
For
those unable to attend bauma, Manitowoc Crane Group will be presenting daily
streaming video from the fair, available through the company Website. These
video broadcasts will profile the machinery on show and include interviews
with MCG staff and customers. They will also offer the first look at other
products MCG will unveil at the show.
Bauma 2007 is April 23-29, 2007
at the New Munich Trade Fair Centre in Munich, Germany. Manitowoc Crane Group
will occupy Stand 1105 in the Open Area South.
About The Manitowoc Company
The Manitowoc Company, Inc. is one of the world's largest providers of lifting equipment for the global construction industry, including lattice-boom cranes,tower cranes, mobile telescopic cranes, and boom trucks. As a leading manufacturer of ice-cube machines, ice/beverage dispensers, and commercial refrigeration equipment, the company offers the broadest line of cold-focused equipment for the foodservice industry. In addition, the company is a leading provider of shipbuilding, ship repair, and conversion services for government, military, and commercial customers throughout the U.S. maritime industry.
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